Club del sole

Club del Sole, a leader in open-air hospitality with 21 tourist villages throughout Italy, had the following needs:

• Transforming your facilities into smart working villages
• Create specific offers for remote workers
• Activate services and tools to support the new business model
• Respond effectively to travellers' needs

Dinova collaborated with Club del Sole, achieving the following objectives:

• Internal reorganization with the creation of a digital team dedicated to online communication
• Integration of Google Workspace to improve business management and provide remote working tools to clients
• Implementation of innovative technologies to support smart working offerings
• Positioning the market as a reference for holidays in Italy during the pandemic

ChatGPT ha detto: Dinova supported Club del Sole in its digital innovation journey, laying the foundation for a cultural transformation capable of redefining the company’s business model. The internal structure was redesigned with the creation of a dedicated digital team for online communication, essential for managing new offerings and positioning the company as a benchmark in the industry.

To support these initiatives, Google Workspace was integrated into the digital ecosystem of the villages, improving internal management and providing customers with advanced tools for remote work and collaboration. This innovation made it possible to transform the accommodation facilities into smart working villages, expanding the offering and effectively responding to new market needs.

The results were significant: 2,000 bookings from smart workers with an average stay of over three weeks, a rise in attendance with extended stays (+4.5%), and fully booked periods during peak seasons. Francesco Giondi, CEO of Club del Sole, emphasized how these initiatives have opened up new development opportunities for the company, becoming an integral part of its future strategy.

“Compared to the previous year, we recorded a 4.5% increase in guests staying for more than 15 days. In August, we were fully booked.”

Francesco Giondi, CEO of Club del Sole

Thanks to this vision, the project has demonstrated how digital innovation can represent a turning point for tourism and serve as a model for other companies aiming to grow and innovate within their industry.

Digitalization and innovation to reinvent open-air tourism

The collaboration between Dinova and Club del Sole has been a shining example of how digital transformation can offer new opportunities in times of crisis. Thanks to the implementation of Google Workspace and an approach based on innovation and flexibility, the company was able to reinvent its business model and overcome the challenges of the pandemic.

The results speak for themselves: the project led to 2,000 bookings from smart workers with an average stay of more than three weeks, compared to the usual seven nights. The cultural and technological transformation achieved enabled the company to evolve its business and open new paths for the future, thanks to new innovative and collaborative tools accessible to everyone.