Club del Sole

Club del Sole, a leader in open-air hospitality with 21 tourist villages throughout Italy, had the following needs:

• Transforming your facilities into smart working villages
• Creare offerte specifiche per i lavoratori agili
• Activate services and tools to support the new business model
• Respond effectively to travellers' needs

Dinova collaborated with Club del Sole, achieving the following objectives:

• Internal reorganization with the creation of a digital team dedicated to online communication
• Integration of Google Workspace to improve business management and provide remote working tools to clients
• Implementazione di tecnologie innovative per supportare l’offerta di smart working
• Positioning the market as a reference for holidays in Italy during the pandemic

ChatGPT ha detto: Dinova supported Club del Sole in its digital innovation journey, laying the foundation for a cultural transformation capable of redefining the company’s business model. The internal structure was redesigned with the creation of a dedicated digital team for online communication, essential for managing new offerings and positioning the company as a benchmark in the industry.

To support these initiatives, Google Workspace was integrated into the digital ecosystem of the villages, improving internal management and providing customers with advanced tools for remote work and collaboration. This innovation made it possible to transform the accommodation facilities into smart working villages, expanding the offering and effectively responding to new market needs.

The results were significant: 2,000 bookings from smart workers with an average stay of over three weeks, a rise in attendance with extended stays (+4.5%), and fully booked periods during peak seasons. Francesco Giondi, CEO of Club del Sole, emphasized how these initiatives have opened up new development opportunities for the company, becoming an integral part of its future strategy.

“Compared to the previous year, we recorded a 4.5% increase in guests staying for more than 15 days. In August, we were fully booked.”

Francesco Giondi, CEO of Club del Sole

Thanks to this vision, the project has demonstrated how digital innovation can represent a turning point for tourism and serve as a model for other companies aiming to grow and innovate within their industry.

Digitalization and innovation to reinvent open-air tourism

La collaborazione tra Dinova e Club del Sole ha rappresentato un esempio virtuoso di come la trasformazione digitale possa offrire nuove opportunità in situazioni di crisi. Grazie all’implementazione di Google Workspace e a un approccio basato sull’innovazione e la flessibilità, l’azienda ha potuto reinventare il proprio modello di business e superare le sfide della pandemia.

The results speak for themselves: the project led to 2,000 bookings from smart workers with an average stay of more than three weeks, compared to the usual seven nights. The cultural and technological transformation achieved enabled the company to evolve its business and open new paths for the future, thanks to new innovative and collaborative tools accessible to everyone.