PERFORMANCE MARKETING & SOCIAL MEDIA

We convert leads into tangible opportunities, thanks to performance-driven, data-driven marketing strategies. We leverage AI and machine learning to optimize campaigns and targeting, building robust data architectures and advanced CMS. We analyze user behavior in real time to trigger concrete and measurable actions throughout the customer journey.

Data at the heart of everything

Our approach

In the age of Big Data, a data-driven approach is the strategic response to change. Through the intelligent and conscious use of data, we develop multichannel strategies focused on cost optimization and user engagement, accurately measuring the impact of the activities carried out.

  • Conversion optimization: we analyze data and user behavior (CRO) to turn qualified traffic into conversions, eliminating waste.
  • Integrated visibility on the SERP: we integrate SEO and Paid Media solutions (SEM and SMM) to ensure a solid, lasting, and profitable presence, capturing both latent and high-intent demand.
  • Strategic audience funneling: we design and implement digital strategies that act as your ecosystem for viral and relational growth, delivering immediate benefits.
  • Hyper-personalized engagement: we automate communications across email, SMS, and proximity marketing to deliver predictive, high-performing customer journeys.

Our data-driven marketing services

Digital Strategy

Systemic vision for concrete business goals

We thoroughly analyze the specific needs of your business to build a solid and coherent digital roadmap. We work in synergy with you to define clear and shared KPIs, orchestrating an action plan that perfectly integrates channels, technologies, and budget. The result is a comprehensive digital strategy that is clear, complete, and scalable, transforming market opportunities into measurable growth that is sustainable over time.

SEO Services

The art of search engine positioning

Starting from the assessment of your business goals and competitor analysis, we develop comprehensive SEO strategies focused on performance across all markets and sectors. We offer services and activities aimed at multilingual SEO, local SEO, and YouTube SEO, without overlooking GEO — Generative Engine Optimization — where we monitor brand visibility on AI search engines and propose targeted actions to increase it.

Social Media Marketing

Vertical strategies aligned with your Brand

We design a path with you that is aligned with your brand, services, UVP — Unique Value Proposition — and company goals. We create complete content marketing strategies for social media, including community management activities, advanced social media management, and influencer marketing initiatives.

Paid Advertising

Consulting and management of multichannel online campaigns

We design the entire interaction funnel with your potential customers, orienting it towards sales or lead acquisition across online ADV channels. We leverage the precision of Google Ads — from localized visibility to video engagement on YouTube — and the targeted interaction of Social Media Marketing across all Social ADV platforms.

Services

Social Media Marketing

PAID ADVERTISING

SEO

Frequent Asked Questions

Strategic Partnership

Dinova is a Yext Alliance Partner in Italy

Yext is the digital location management platform that enables companies to manage a coordinated digital presence for all their locations, stores, and branches from a single control interface. Thanks to this collaboration, we are able to enhance our Local SEO service offering for clients, providing them with specific consulting and high levels of customization for Yext tools, which are integrated into SEO, GEO, and social media strategies. Discover our service and the benefits of a partnership that bring added value and top-level performance to our clients.

Boost your performance

Build a complete, conversion-oriented data-driven marketing strategy with us to achieve your goals.